The ROE Shop

The Roe is an online women’s clothing store featuring basic t-shirts, sweatshirts and other items with a focus on female empowerment.

We are Retail of Empowerment.

The ROE’s mission is to bring women together. Through clothes and fashion items, ROE inspires, supports and makes a statement for all the roles a woman owns. The ROE stands for Retail of Empowerment and every item from our shop speaks for women and is created by women! 

Whether you’re a wife, mom, boss or strong female, we have something for you!

Meet the Founder/ Creator of The ROE, Heather Troline

Wife, mom, and founder of The Roe, Heather comes with over 15 years of marketing experience, and is on a mission to spread support to women everywhere, with humor and style!

After giving birth to my daughter in June 2018, I took 3-months maternity leave. As with all new mothers, I went through my share of challenges and learned the beauties of caring for a newborn child.

Becoming a mother was so empowering for me, that I wanted to share the lessons with other women in an online space.

I started a blog, “Style All Over”, to document my life as a wife and new mom, as well as fashion, travel and home design.

Soon after Monroe was born, I decided to create a brand and online store for women’s clothing, to focus on female empowerment. I named the store The Roe, after my daughter, “Monroe” and shortly realized that ROE could also stand for “Retail Of Empowerment”!

“My vision in creating The Roe was to empower women and help support all the roles we own as females in a fun and stylish way! Make a statement while looking good!”

-Heather Troline 

There are 5 core collections of the brand, which speak to wives, mothers, boss babes, babies and all around feel good vibes. Check it out at